Art consulting work for artist Alessandro Abruscato aka ABAL. The consultancy consisted first of all in cataloging the works, typological subdivision of the works, and rewriting the curatorial texts. Secondly, it concerned communication, starting with the study of the digital communication strategy and including the coordination for the website makeover, the planning of social content on the different platforms, and the portfolio makeover. Finally, the consultancy covered market positioning, with the selection of suitable galleries, the definition of the sales coefficient for each type of work, and the strategy for enhancing the value of the works over time. Working team: Vera Canevazzi, Margherita Strada
ABAL website